網(wǎng)站導(dǎo)航
新消費觀察：悠米兔陶瓷器物以情感設(shè)計打造家庭新場景
隨著國內(nèi)新消費市場持續(xù)升級，消費者對家居用品的需求正從單純的功能導(dǎo)向，轉(zhuǎn)向?qū)η楦袃r值與生活美學(xué)的雙重追求。記者近日關(guān)注到，原創(chuàng)陶瓷家居品牌悠米兔推出的“一家人”系列杯具，憑借差異化的情感設(shè)計理念，成為家庭消費場景中的新亮點。
據(jù)行業(yè)數(shù)據(jù)顯示，2025年國內(nèi)家居用品市場中，主打情感連接、場景化設(shè)計的細(xì)分品類增速***高于行業(yè)平均水平。悠米兔相關(guān)負(fù)責(zé)人表示，“一家人”系列的研發(fā)初衷，正是為了回應(yīng)當(dāng)代家庭對“儀式感”與“歸屬感”的需求。該系列以家庭成員形象為設(shè)計靈感，通過差異化的杯型、握感與細(xì)節(jié)設(shè)計，為每個家庭成員打造專屬的日常器物。
不同于市場上同質(zhì)化的網(wǎng)紅款產(chǎn)品，悠米兔更注重從用戶真實生活場景中提煉設(shè)計細(xì)節(jié)：為男性用戶優(yōu)化了隔熱杯底，適配他們長時間握持的習(xí)慣；為女性用戶設(shè)計了寬口杯沿，方便沖泡花茶、牛奶等飲品；為兒童用戶添加了防滑握紋，避免小手打滑；甚至允許養(yǎng)寵家庭為寵物定制專屬食碗，讓毛孩子也能參與到家庭的日常儀式中。
在工藝方面，悠米兔采用高溫釉下彩工藝，不僅保證圖案持久耐磨，也兼顧了微波爐、洗碗機(jī)等多場景使用需求，安全無鉛的材質(zhì)也讓用戶更放心。業(yè)內(nèi)人士表示，以“情感設(shè)計”為**的家居產(chǎn)品正逐漸成為主流，悠米兔的探索，也為國內(nèi)原創(chuàng)陶瓷品牌的發(fā)展提供了新的思路——以用戶真實需求為錨點，用設(shè)計傳遞生活溫度，才能在同質(zhì)化的市場中走出差異化路徑。
As China’s new consumption market continues to upgrade, consumer demand for household products is shifting from pure functional orientation to the pursuit of both emotional value and life aesthetics. Recently, we have noticed that the “Whole Family” series of mugs launched by the original ceramic home brand Umitu has become a new highlight in family consumption scenarios with its differentiated emotional design concept.
According to industry data, the growth rate of segmented categories focusing on emotional connection and scenario-based design in the domestic household products market in 2025 is significantly higher than the industry average. The person in charge of Umitu said that the original intention of developing the “Whole Family” series was precisely to respond to contemporary families’ demand for “sense of ritual” and “sense of belonging”. Inspired by the images of family members, the series creates exclusive daily utensils for each family member through differentiated cup shapes, grip feelings and detailed designs.
Unlike homogeneous Internet-famous products on the market, Umitu pays more attention to refining design details from users’ real life scenarios: optimizing the heat-insulating cup base for male users to adapt to their habit of holding cups for a long time; designing wide-mouth cup rims for female users to facilitate brewing flower tea, milk and other drinks; adding anti-slip grip patterns for child users to prevent small hands from slipping; even allowing pet-raising families to customize exclusive food bowls for their pets, so that furry children can also participate in the daily rituals of the family.
In terms of craftsmanship, Umitu adopts high-temperature underglaze technology, which not only ensures the durability of the pattern, but also meets the needs of multi-scenario use such as microwave ovens and dishwashers. The lead-free and safe material also makes users more at ease. Industry insiders said that household products with “emotional design” as the core are gradually becoming mainstream. Umitu’s exploration also provides new ideas for the development of original domestic ceramic brands. Taking users’ real needs as the anchor and conveying the warmth of life through design is the way to stand out from the homogeneous market.
公司信息
每日熱詞
